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Fox Corporation launches creative fund for NFTs

It looks like everyone wants to have a share in the NFT industry. After the United States, Space Force (USSF) announced NFTs, mass media company Fox Corporation has launched a $100 million creative fund for NFTs.

These NFTs will be created by the company’s new firm called Blockchain Creative Labs. The division was unveiled last month along with a new animated comedy series, “Krapopolis”. The comedy series is co-created by popular satire Rick and Morty’s co-creator Dan Harmon. It is scheduled to premiere in 2022. The satirical comedy is focused on life in Ancient Greece.

Fox stated that the $100 million allocated will be used to support “content creators, IP owners, and advertising partners end-to-end blockchain computer ecosystem solutions. These solutions will help build, launch, manage and sell NFT content and experiences alongside digital goods, assets and fungible tokens.

Blockchain Creative Labs stated that they’d keep a close watch for identifying ‘growth opportunities’ that present themselves in the rapidly growing space.

Former president and chief operating officer (COO) of the animation company Film Roman, Scott Greenberg, named the new CEO of Blockchain Creative Labs. Greenberg has overseen major blockbusters like Simpsons and currently serves as the CEO of the Bento Box Entertainment studio.

Bento Box has created the cult favourite animated comedy show Bob’s Burgers and notable names like Hoops and Central Park.

Blockchain Creative Labs will sell their NFTs in dedicated marketplaces managed by them, according to a report by Cointelegraph. These marketplaces will include NFTs depicting characters and background artwork, GIFs, and tokens that unlock exclusive social experiences for dedicated fans.

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