Vogue has entered the NFT scene, a popular fashion and lifestyle publication, launching its NFT Mystery box in September.
The theme of the mystery box is “New Beginnings”. It united all 28 editions of Vogue, featuring a sunrise as a leitmotif. Moreover, this is an indication of a hopeful outlook towards a new dawn.
Vogue is creating these NFT boxes in collaboration with Robot Media Playground.
The mystery boxes will feature NFT artworks depicting the moment of sunrise in 10 cities around the world. Other than that, it will also feature a Vogue astronaut playfully exploring each city. The 10 cities present in the mystery boxes are Hong Kong, London, Milan, New York, Paris, Rio de Janeiro, Seoul, Shanghai, Sydney, and Tokyo.
With this NFT initiative, Vogue aims to explore the intersection of fashion and technology since there is a whole new marketplace for all designers and creators in this metaverse now.
Vogue’s NFT mystery boxes have arrived in the market along with the magazine’s September issue on 25th August. Vogue has collaborated with NFT platform Brytehall for the NFTs, and Binance NFT will sell these mystery boxes.
Collectors who have gained all the 10 cities have a special chance to win a limited edition NFT. After obtaining all the 10 cities, the user will receive a secret link to buy the 11th and limited-edition Singapore sunrise NFT.
On a side note, Vogue Singapore also offers collectors a complete mystery box set with luxury timepieces and staycations. All the giveaways and prizes will feature on the Brytehall NFT platform on 1st September.