News is the official sponsor of Italy’s Soccer Cup Final, a Hong Kong-based crypto exchange will sponsor the final match of Italy’s soccer cup competition. The match also known as Coppa Italia, will take place on May 19 between Atlanta and Juventus. announced this on Thursday which could be the first such agreement between a professional soccer league and a crypto platform.

A collection of non-fungible tokens (NFT) will be offered soon, featuring the trophy, match highlights, and more to commemorate the event.

The two organizations, and Lega Serie A through this want to “create a new experience for football fans in Italy and beyond.”

Recently, also partnered with Aston Martin Cognizant Formula One team to release a collection of NFTs commemorating the brand’s return to F1 after a 60-year absence. They both had signed a sponsorship deal with Montreal Canadiens professional hockey team in March.

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