Fast-food chain Burger King is partnering with online brokerage platform Robinhood to giveaway Bitcoin (BTC), Ethereum (ETH), and Dogecoin (DOGE).
Starting from Nov. 1 to Nov. 21, members of Burger King’s Royal Perks loyalty program in the U.S who spend $5 or more will be rewarded with one coin from a pool of 20 bitcoin (worth $1.24 million), 200 ether ($870,400) and 2 million dogecoins ($540,000).
After purchasing the Burger King app, customers will receive a prize code via email which they can then check and claim the prize through the Robinhood app.
While the majority of the users will be rewarded with DOGE, roughly one in every 10,000 will receive ether and one in every 100,000 will receive a complete bitcoin. According to the announcement, the odds of winning are 100,011-to-1 for bitcoin, 10,001-to-1 for ether, and 1-to-1 for dogecoin.
“Cryptocurrency has been a hot topic of conversation recently, but we know it can be difficult to understand. That’s why we wanted to bring crypto to our guests in a way that was accessible and digestible (literally and figuratively) through our food.”The Burger King Chain
Burger King joining the pool
This is not the first time Burger King has used cryptocurrencies to promote their restaurant. The food chain’s outlets in Germany and Venezuela have, at times, accepted cryptocurrency as payment.
In 2017 the chain even launched its own cryptocurrency called the “Whoppercoin” in Russia. Unfortunately, while it’s still tradable, the crypto remains primarily forgotten by investors, with no recent sales.
Fast food giants such as McDonald’s and Taco Bell, along with Burger King have taken to NFTs to enable gamified promotions and distribution of their products and services by launching their own NFT collections. Read more. <to insert McDonald’s article link on ‘Read More’ after it is published>
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