With crypto usage on the rise, many companies are trying to capitalize on it to boost their growth. A common but popular tactic to do that is powerful marketing from an influencer. In the case of India, no one does it better than Bollywood celebrities. So looking at that, CoinDCX has made megastar Amitabh Bachchan it’s brand ambassador.
CoinDCX wants to grow awareness around crypto and popularise it as an emerging asset class with this collaboration. Regarding this, the company gave a statement saying:
“Being a leading exchange, CoinDCX wants to ensure that crypto is accessible to everyone. The crypto industry in India is on an exponential climb, rising gradually over the previous few years, with millions of Indians emerging as early adopters of the crypto asset class.”
Moreover, Amitabh Bachchan, often called the superstar of the millennium, will become the main face of the CoinDCX campaign. The campaign will focus on making people aware of the new asset class.
As of now, the crypto market in India is worth more than USD 2 trillion. Also, it is set to increase with more and more Indian investors exploring new investment opportunities. Likewise, many of them are adopting the crypto asset class as a futurist option and can provide good returns.
On the subject of matter, the state of crypto is still unknown in the country. While previously, reports stated that the Indian Government is keen on banning crypto altogether. However, the following updates portray that it will take a more ‘nuanced’ style in adopting and regulating the new asset class.