Companies across industries are looking at ways to incorporate the concept of the wildly popular Metaverse. Last year, we had seen companies jumping on the bandwagon with their own iterations. Moreover, famous game development studio, Epic Games has partnered up with LEGO, a wildly-popular construction block company for launching a ‘Kids’ metaverse.
Epic Games and LEGO group have come up together for developing a joint metaverse. Epic has also issued a press release detailing their new endeavour. According to the press release, they’ll develop the metaverse from the ground up for kids of all ages.
Also, the press release detailed:
“The family-friendly digital experience will give kids access to tools that will empower them to become confident creators and deliver amazing play opportunities in a safe and positive space.“
However, both the companies haven’t indicated the theme or characters that the metaverse will include. Moreover, this metaverse will have the objective of protecting kids from unmoderated content coming from other sources on the internet. In fact, parents can participate in the metaverse and control their children’s interactions.
Stressing on this, CEO of the LEGO Group, Niels Christiansen said:
“We have a responsibility to make [these experiences] safe, inspiring, and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play.“
Epic Games will make use of Superawesome, a company that they acquired in 2020. Superawesome focuses on connecting kids with safe digital experiences along with monetizing their interactions.
Both the companies have defined three important principles one of which is “protecting children’s right to play with keeping his security in mind”.