Central Retail Corp., the retail giant of Thailand, has released a pilot program for its crypto token ‘C-Coin’. The company wants to use this private crypto token as a replacement in fiat payments at all its outlets.
The retail giant has ascertained its target currently at the employees in the firm. However, it will soon expand this offering to the customers as well. Currently, all the 80,000 employees worldwide are distributing the following crypto token amongst themselves in Thailand.
Moreover, the corporation is focusing on ensuring smooth operations in the pilot program. This is so that they can learn more about the adoption and functioning of the token. This is also further to expand utility to its customer with positive results.
Talking about this in detail, the chief innovative officer of Central Tech, Kowin Kulruchakorn said:
“We’ll be looking to enhance the C-Coin after we have used it within our network…If our employees are able to use the C-Coin, then our customers should have no problems with it…We see a lot of potential for the C-Coin. No matter whether our customers are migrating online or going back to malls offline, we must find the best ways to reach them and create spending…There are so many different opportunities that blockchain technology can bring us.”
He also added that the real giant who invented the crypto token handles all of CRC’s Omni-channel and e-commerce platforms. However, Kowin did not give any details about the distribution process of the particular crypto token amongst customers. Furthermore, he didn’t give any clear indication about the prospects of the token’s listing.