Disney has joined the crypto craze and is set to release NFTs of their most loved characters, including Iron Man, C-3PO and Wall-E, in celebration of their virtual Disney Plus Day.
Disney has joined the likes of Nike, Coca-Cola and more to create its first official range of non-fungible tokens or NFTs.
Similar to a one-of-a-kind piece of art, NFTs are unique and non-interchangeable – making them more valuable and giving the holders full ownership of their online items.
Disney has produced rare and limited products in the past. However, the announcements of the NFTs marks the first time it has ventured into the crypto space.
More on Disney NFTs
The “Golden Moment” collection will feature “some of the most beloved characters and stories from iconic Disney franchises”.
Characters from its Pixar, Star Wars, Marvel and The Simpsons works have been released from Nov 7. The sale will end with an “ultra-rare digital collectible” to be released on Nov 12.
The collection will be available on the VeVe platform, an app-based marketplace for digital collectibles.
In a post, VeVe shared that buyers will also have the option to buy “blind boxes”. With these purchases, buyers will only know the collectible they have received after a successful purchase.
The Simpsons’ Homer and Bart and Frozen’s Elsa have already been made available with Wall E and the Pizza Planet Truck was released on Nov 10. Later this week Iron Man, the Avengers symbol, R2-D2 and C-3PO will be made available. Alongside an NFT of founder Walt Disney holding the hand of Micky Mouse.
Disney’s NFTs will be sold for $60.00 (£44) on the VeVe app. The purchase also comes with 3 months free Disney +.
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