Despite the bearish crypto market conditions, new and new startups are popping up every now and then. Recently, employees from Google, Chanel, and PwC are developing a new crypto wallet, Clos3t.
Basically, Clos3t is a digital wallet for clothes and fashion. It stores proof of attendance protocols (POAPs), proof of authenticity, and other non-fungible tokens (NFTs). This sets it apart from other crypto wallets such as MetaMask that do not have any industry-specific approach.
Due to this, those offerings require some crypto know-how, according to co-founder and CEO Amandine Degotte.
In an interview with The Block, Degotte said:
“We developed a lot of apps, but also algorithm with AI to make sure we can deliver personalized recommendations to clients. And I was super surprised, because all the brands that are developing their own client journey, are basing it only on the data that they pull.”
Degotte stated that Brands focusing on a personalized service often forget that consumers aren’t just shopping at their store alone. However, at that time, there was no place where all their preferences are stored to create a seamless shopping journey between multiple stores.
After that, Degotte decided to use Web3 to link up luxury brands.
In April, she began developing the business with Setareh Lotfi, the company’s CTO and co-founder, and Virginie Le Bervet, COO and co-founder. Lotfi had worked in products at Google, as well as on the company’s Global Fibre Impact Explorer. Le Bervet had worked in consulting at PwC and EY.
For their development, Degotte’s company recently raised $300,000 from Fabric Ventures and Frst.
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