Many multinational companies are venturing into the world of NFTs in some form or other. Recently, German multinational sneaker company Adidas is continuing its venture into NFTs through its latest announcement of a cross-application avatar platform.
Adidas has partnered up with Ready Player Me for designing a cross-application avatar platform designed specifically for the metaverse. With this technology, people can explore different virtual metaverse worlds with a single identity. Moreover, the platform’s launch is linked to its latest Ozworld shoe release.
Talking about the upcoming sneakers, they bear the ‘nineties’ name, featuring a dynamic adiprene cushioned outsole and upper. Moreover, through the partnership with Ready Player Me, fans can create metaverse avatars, utilizing the Adidas Ozworld brand.
In its announcement on Tuesday, Adidas said:
“Each unique avatar will be able to traverse the web through a bespoke partnership with Ready Player Me. This is the first brand partnership that pushes the limits of the platform – offering interoperability in generative avatars with over 1,500 different metaverse apps and games.”
Adidas has taken various new ideas into consideration for entering the world of NFTs. Previously, the sneaker giant had collaborated with Coinbase and The Sandbox. Moreover, in December last year, Adidas collaborated with the Bored Ape Yacht Club (BAYC) NFT project.
Moreover, Adidas Originals had launched an NFT collection with Punks Comics, Gmoney, and the BAYC project. Also, in terms of sales volume, Adidas’ collection is among one of the top NFT projects.
Moving on, Adidas will launch the personality-based AI-generated avatar creation platform on 8th April. Adiclub members and Adidas NFT holders will gain early access to the metaverse.
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