Consulting firm PwC bought a virtual real estate in The Sandbox metaverse. The Sandbox team confirmed yesterday that the business consultancy firm had purchased some LAND. LAND is the virtual real estate represented in the non-fungible token (NFT). Although the specifics aren’t out in the open yet, recent sales point out a figure of around $10,000.
Many brands are trying and testing into the hugely popular industry. Brands like Nike, Adidas, and Disney have put forward a step into the NFT industry or related industries such as the Metaverse.
Coming back to PwC, Partner William Gee gave away a statement saying:
“We will leverage our expertise to advise clients who wish to embrace the metaverse on the full range of challenges presented by this emerging global digital phenomenon.”
Although the community remains lively about Metaverse, data isn’t exactly representative of that. According to DappRadar, The Sandbox welcomed a small number of 4,500 users. This is according to the unique wallet addresses interacting with the decentralized application.
However, proponents are bullish about the concept. The Sandbox COO Sebastien Borget said in a statement:
“The Metaverse is open for business. We welcome PwC Hong Kong to experience how The Sandbox fosters new immersive experiences and ways for brands to connect with customers.”
On the positive side, LAND sales have gradually grown since late October. This coincides with the rebranding of Facebook to Meta.