One of the more popular metaverse offerings, The Sandbox partnered with Playboy to launch MetaMansion. This Playboy-themed gaming experience includes many activities and memorable experiences for Playboy’s Rabbitar community.
According to the announcement, the lifestyle brand will take the help of its massive library of content to bring immersive gaming, programmed events, and social play. Moreover, this is not the first time Playboy is venturing into the Metaverse space.
Last year, the brand released the 2021 Liquid Summer NFT collection which sold out in under three minutes. Besides this, the brand also launched the Playboy Rabittars NFT project. In fact, owners of the NFT project have exclusive access to special experiences in Playboy’s branded experience in The Sandbox!
Playboy’s Chief Brand & Strategy Officer Rachel Webber said:
“We’re thrilled to work with The Sandbox and its best-in-class design and development team to build a premium, customized Playboy gaming and social experience in the metaverse.”
Following that, the COO and Co-Founder of The Sandbox added:
“Playboy is emblematic for its charm, lifestyle, and entertainment content that has transcended generations and that has already stepped into Web3 with early success.”
As for The Sandbox, the metaverse is receiving a lot of incorporations from companies across segments lately. Besides Playboy, The Sandbox also welcomed a popular commercial bank in South Korea, KEB Hana.
The institution’s deputy president, Jung Kim said:
“The Metaverse is the way people will experience Web3, and we want to be a part of this new trend. This partnership can open a door for a brand-new type of service, especially for the young generations.”